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Seddon Staff Get On Their Marks for Fund Raising
Seddon Staff Get On Their Marks for Fund Raising Drive
Employees of a major North Staffordshire company are on their marks for a summer of sporting effort to raise money for a vital new cancer treatment.
J & S Seddon is raising money to help the specialist cancer centre The Christie develop a revolutionary new “magic bullet” treatment, which could replace chemotherapy for some cancer patients.
Experts at The Christie have recently undertaken the first Magic Bullet trial in Europe with 27 patients with lymphoma cancers and leukaemia, and found remarkable results.
The building, painting and maintenance company is part of the national Seddon Group, which has launched a two-year campaign in a bid to raise £250,000 to help Christie experts develop a UK centre of excellence for the Magic Bullet treatment and fund further research.
Seddon Group is donating £75,000 each year to the cause. In addition to this donation, Seddon has pledged to match pound for pound any monies raised by its employees taking part in fund-raising events.
They have guaranteed the minimum amount donated will be £100,000 each year for the next two years – but Seddon staff are being encouraged to take the total to £125,000 each year.
To get the funds rising, staff at J & S Seddon’s Stoke-on-Trent head office are gearing up for a series of events this summer, including the Great North Run, Great Manchester Run and the Manchester to Blackpool Bike Ride.
A large ‘thermometer’ has been set up in the reception area at their Fenton headquarters and visitors will be able to watch the temperature gauge climb as money is raised.
Stuart Seddon, chairman of J & S Seddon, said: “Cancer touches most of our lives at some time and it is highly likely that many people in the North Staffordshire area will know someone who has benefited from the expertise of The Christie.
“As well as raising money for the treatment, the initiative unites our energies and gives a focus for fund-raising efforts.
“It also encourages employees to make their own fitness goals in order to take part in the sporting events.”
Magic Bullet treatment - also known as radioimmunotherapy -targets cancer cells without affecting the body’s healthy cells and works by adding a radioactive molecule to patient's antibodies so the antibody can then trigger the immune system to kill cancer cells.
Trials of the treatment show it to be both very effective in treating cancer and much more patient-friendly than traditional chemotherapy.
Release Date: May 09
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